The best way any person can make money online is through creating a automated system of sorts. Not only in terms of point of sales e-commerce with the selling of merchandise, but rather also by creating email list squeeze pages and funneling those users down a funnel through email marketings. This process if called funnel marketing and is commonly done by top internet marketers such as Shawn Casey and Matt Bacak, who use these systems to earn millions year after year.
Most people have struggled to conquer the multi-billion-dollar potential consumer market of the internet, however, those who have managed to do so have been creating millions after millions, product after product. Here are a few funnel marketing tips for musicians to automate their projects and merchandise results:
1.) Create a plan and a funnel for the main item you wish to sale. In your case your band’s new and old cd projects. A funnel is a carefully planned system that leads consumers (or fans) down to one base product.
2.) Create squeeze pages (really long selling pages) and begin to harness email leads for your email lists by offering free stuff in exchange. The main point here is to get fans email list so that you can market to them later down the road in your marketing funnel.
3.) Set up freebie offers in emails where every six to seven exchanges you attempt to sale a product or affiliate product.
4.) Utilize the power of the internet to make your band an "instant hit and classic. Do this by using social networks like Myspace to "lure" in new fans and turning them on to your music through your funnel system.
With these tips any musician should be able to begin to bring in more website traffic more frequently and make more and more product sales down the road. With funnel marketing you work mostly to get leads and set up a series of emails and free offers to keep communications with the leads very frequently. You then eventually up sell products to these devoted consumers. Don’t go overboard with emailing people. Try to keep them concise and to the point.
Also be sure to add occasional personal real life stories about you and your band mates so that your fans/email list begins to feel an intimacy with your band. Once this happens the sales should begin to pour in more and more steadily. Give this a try and automate your results through funnel marketing.